Articles
Best hairspray of the year
We are happy to announce that our DS perfume free Strong Hold Hairspray received the hairspray of the year award. Read more >>
Innovation against pollen
Prevents pollen dust and air pollution particles from sticking to the hair. Read more >>
Reasons for metal accumulation
Benefits of metal removal and deep cleaning. Read more >>
Contest winners
We held Nordic Shades image competition on Instagram. Read more >>
Slalp - Chemist's perspective
What is scalp and what is happening there? How to take care of it? Read more >>
New shades available
SensiDO Nordic Shades expanded with some darker and deeper shades. Read more >>
Sustainable manufacturing
SensiDO 30 th Collection
The SensiDO color family is expanding and becoming more versatile with contemporary and in-demand new shades. Read more >>
Animal testing in cosmetics
Did you know that all cosmetic products here are not tested on animals? Read more>>
How to recycle?
All of our packaging has recycling symbols that explain what material it is made of. Read more >>
What is hair life cycle?
Healthy scalp is important part of healthy hair growth. Take a closer look. Read more >>
Key flag symbol for SensiDO!
SensiDO is first hair color in Finland with Key flag symbol. Read more >>
Embrace curls
What is Curly Girl method? Find right products to embrace your natural curls! Read more >>
Different oxidants
The choice of peroxide depends on the intended use and coloring technique. Three different SensiDO peroxides available. Read more >>
Moisturizing vs. hydrating
What is the difference between moisturizing and hydrating? Read more >>
Nordic Shades
Dreaming of Scandinavian blonde? Create it with SensiDO Nordic Shades. Read more >>
DS tips & tricks
We have put together use tips for some of your styling favorites! Read more >>
Exfoliate your scalp
Read why you should start taking care of your scalp with System 4 products. Read more >>
Why oat oil?
This versatile conditioning component helps maintain and strengthen skin and hair barrier function. Read more >>