Articles

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Discover your ideal hair wax 

Our range includes five different hair waxes.  Let’s dive deeper into what makes each wax unique  and help you discover the perfect match for your hair type and styling needs. Read more >>
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Salt or Sugar?

Let's take a deep dive into sugar and salt sprays. Read more >>

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Did you know? 

SensiDO colors contain ingredients that chelate minerals & metals. Read more >>

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Healthy hair secret - Scalp care

Healthy scalp creates the best conditions for strong, shiny and vibrant hair.  Read more >>

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Reasons for metal accumulation

Benefits of metal removal and deep cleaning. Read more >>
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Contest winners

We held Nordic Shades image competition on Instagram.  Read more >>
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Slalp - Chemist's perspective

What is scalp and what is happening there? How to take care of it?  Read more >>
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New shades available

SensiDO Nordic Shades expanded with some darker and deeper shades. Read more >>
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Sustainable manufacturing

We strive reducing our carbon footprint through all of our processes.  Read more >>

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Dreaming of stronger hair?

Ask Simplex Bonder treatment from your hairdresser.  Protect hair from damages caused by mechanical stress.   Read more >>
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How to recycle?

All of our packaging has recycling symbols that explain what material it is made of.  Read more >>

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Best hairspray of the year

We are happy to announce that our DS perfume free Strong Hold Hairspray received the hairspray of the year award. Read more >>
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Animal testing in cosmetics 

Did you know that all cosmetic products here are not tested on animals?  Read more>>
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What is hair life cycle?

Healthy scalp is important part of healthy hair growth. Take a closer look.  Read more >>
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Key flag  symbol for SensiDO!

SensiDO is first hair color in Finland with Key flag symbol. Read more >>
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Embrace curls

What is Curly Girl method? Find right products to embrace your natural curls!  Read more >>
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Why oat oil?

Helps maintain and strengthen skin and hair barrier function. Read more >>
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Effective color protection 

The unique polymer in the product forms a protective film on hair's surface, preventing color fading. Read more >>
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Different oxidants

The choice of peroxide depends on the intended use and coloring technique.  Three different SensiDO peroxides available.  Read more >>
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SensiDO 30 th Collection

The SensiDO color family is expanding and becoming more versatile with contemporary and in-demand new shades.  Read more >>
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Moisturizing vs. hydrating

What is the difference between moisturizing and hydrating?  Read more >>
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Nordic Shades

Dreaming of Scandinavian blonde? Create it with SensiDO Nordic Shades.  Read more >>
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DS tips & tricks

We have put together use tips for some of your styling favorites!  Read more >>
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Exfoliate your scalp

Read why you should start taking care of your scalp with System 4 products.  Read more >>