Articles

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Sustainable manufacturing

Responsible manufacturing practices. We strive for energy efficiency and reducing our carbon footprint through all of our processes.  Read more >>
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Mineral Removing concept

Mineral and product build-ups might cause dull looking hair or even change color of lighter hair shades. Read more >>

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Key Flag symbol for SensiDO

Key Flag symbol identifies with 'Made in Finland'. Finnish origin of products carries a great value for hair professionals as well as their customers. Read more >>
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Embrace curls

What is Curly Girl method? Find right products to embrace your natural curls!  Read more >>
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Remember exfoliate your scalp

Hair care is not the same as scalp care.  If you want to achieve beautiful, healthy hair however – you should start the treatment with the scalp.  Read more >>