Articles
Contest winners
We held Nordic Shades image competition on Instagram. Read more >>
Slalp - Chemist's perspective
What is scalp and what is happening there? How to take care of it? Read more >>
New shades available
SensiDO Nordic Shades expanded with some darker and deeper shades. Read more >>
Sustainable manufacturing
Exfoliate your scalp
Hair care is not the same as scalp care. Read why you should start taking care of your scalp with System 4 products. Read more >>
Embrace curls
What is Curly Girl method? Find right products to embrace your natural curls! Read more >>
Animal testing in cosmetics
Did you know that all cosmetic products here are not tested on animals? Read more>>
How to recycle?
All of our packaging has recycling symbols that explain what material it is made of. Read more >>
What is hair life cycle?
Healthy scalp is important part of healthy hair growth. Take a closer look. Read more >>
Key flag symbol for SensiDO!
SensiDO is first hair color in Finland with Key flag symbol. It's a great value for hair professionals as well as their customers. Read more >>
Why oat oil?
This versatile conditioning component helps maintain and strengthen skin and hair barrier function. Read more >>
Moisturizing vs. hydrating
What is the actual difference between the two? Read more >>
What is co-wash?
Switch from a conventional shampoo to a co-washing conditioner. Read more >>
Nordic Shades
Dreaming of scandinavian blonde? Create it with SensiDO Nordic Shades. Read more >>
DS tips & tricks
Diverse range of styling products and we have put together use tips for some of your favorites! Read more >>
Mineral Removing
Mineral and product build-ups might cause dull looking hair or even change color of lighter hair shades. Read more >>